Dope Spot Creative Supply

Dope Spot Creative Supply is a concept for a creative asset library for music producers and artists. Its cultural focus leans toward music including hip hop, jungle, house, and beats music — and there is a brand-level goal to be one step removed from any specific style so as to allow for movement toward style at product level.

The logo, wordmark, and lockup were designed from scratch, along with a brand guide that shows examples of implementing brand-level design with various stylistic flourishes. Motion graphic logo and templated video assets were also created, along with audio assets and videos utilising edited vintage public domain footage.