Buttontester

Button Tester is a concept for a YouTube-focused online gamer brand focused on retro and classic gaming. Strong design principles that nonetheless focus on template-ready, high volume output are required to elevate the brand above a sea of bedroom competition.

Logo, wordmark, and lockup with animation as well as title sequences and high impact templated thumbnails were created. In addition, focus was given to creating a concept for a series that develops its own meta-mythology whilst also being suited to high volume output by utilising voice generators and digitised faces in a creative way — fleshing out a cast and universe while allowing for multiple authors to deliver for the series at high volume without a requirement for practical videography.