How to Make Music

How to Make Music is an online music production education brand. It is genre-agnostic and needs a clean, neutral identity that doesn’t rely on sub-cultural tropes — and crucially avoids cliches to elevate it above cookie cutter music education brands. The brand values quality of the learning experience above all, and uses Masterclass as a benchmark for production values whilst pedagogic principles are benchmarked against university learning environments.

The logo, wordmark, and lockups were designed from scratch. The logo avoids overused emblems like keyboards and mixing desks and instead visualises sound emanating from a speaker.

A complete website was developed with a focus on simple management, including ecommerce, blog, and course environment. Video production featured multiple cameras and teleprompting for clarity of teaching and efficient production turnaround, further enhanced with integration of screen recording and motion graphics.

Motion graphics, scripting, and voiceovers were employed for social adverts, as well as interaction-focused carousels.